Mass Media And The Modern's Recreation

With the development of the society, recreation enjoys as higher status in modern life as people now spend less time working and more time relaxing. Mass media, as one of the most important entertainment for people, must pay attention to such trend. This trend has changed the content of media and the ways to express itself and provided new space for its development. Accordingly mass media has also influenced and changed the idea and patterns of recreation. This article has agreed with the definition of recreation by American scholar Geoffrey Godbey. He believes: recreation is kind of life free from the outside pressure of cultural and material environment. It makes individual behave freely from his own will and live in the way he prefers and thinks worthwhile. This has also laid the foundation for his belief. He looks on recreation as a life style with two meanings: 1.The comparative freedom away from cultural and material pressure. 2. The love inspired from inside of the individual, not from his pursuit of interests. It's an ideal lifestyle reflecting our knowledge, experiences and beliefs .It doesn't refer to the time product or spirit state.People's idea about recreation becomes clearer and more profound with the developing of the society. Today people's material demand for living has been satisfied and most people are no longer engaged in the production of materials. Working efficiency improved, working time reduced, people have more time relaxing and entertaining. Recreation has play an unprecedented role in people's life. This has changed people's lifestyle and at the same time has a significant influence on mass media .The article tries to study the lifestyle and the problems of the recreation reflected in the mass media, examining the relations between mass media and the recreation from different aspects to find the best way developing the two and therefore enlarge the space of development for mass media. Find the proper position of recreation in the mass media and integrate the two to reach the win-win goal. â…  influence of recreation on mass media Recreation has influenced the mass media in many aspects. The most obvious influence is that it has led to the coming of recreation media and promoted the industrialization of mass media.Living standards of modern people has been improved continuously and the former content of media could no longer meet their demand. Under such circumstances, recreation media becomes a necessity. It can be divided into three categories:1. The city edition of newspaper phenomenon. Except that the newspaper named with " city newspaper "come forth, other kinds of newspapers make the transition one after another and weekend edition of daily newspaper appear. They all take " closely related to citizen's life, serve citizen's life " as its aim of running a newspaper, affirm fully the value of the recreation activity, and make great efforts to explore the market of the recreation field. 2. The appearance of the recreation magazine. If city newspapers are for the public, then the magazines orientate their readers on so-called "white collars" in the city with higher education and higher income. Their pursuit of fashion has brought forth such recreation magazines as " vogue," " Rayli " ," automobile clan " and " fashion and healthy "etc. 3. The recreation edition in the broadcast, TV, film. For example, traffic radio, entertainment radio, the establishment of professional TV channels in sports, life and services, " movie for greeting the New Year ", TV series adapting the history for entertainment. The prosperity of such programs is inseparable with people's increasing demand for recreation.In recent years, the marketization and industrialization of mass media has already become the hot topic. The industrialization management of media is favorable to rationalize the use of media resources and is favorable to the realization of effective operation and helps to boom market economy, making media economy become a new rising point in the national...