The Deconstruction And Recreation Of Traditional News By We Media Under The Universal View

According to the thirty-ninth "China Internet development statistics report" released by the China Internet Network Information Center,the number of Chinese netizens had reached 731 million with about 43 million new increased netizens by the end of 2016,and the penetration rate of Internet had reached to 53.2%.There is no doubt that China has already become one of the largest internet countries.With the increasing popularity of the Internet,the we media stepped into our life and made a growing influence to some specific area,like the social,political and economy.We media has become one of the most important methods for people to receive the news.Based on the platform created by we media,a new form of media was born,called "we media under the universal view",which created new behaviors,standards and new media environment.This is no doubt that the new media gave a great impact on the traditional media,and brought a lot of thinking and reflection on the way of traditional news producing,communication content,communication channel and so on.Through searching and analyzing the Chinese and foreign literature,the author find that the researches on the relationship between traditional journalism and media news focus on taking them as two struggle individuals.Although,in recent years,some scholars try to explore the media integrated between the traditional news and we media news,all show the results of theoretical research or macro results,they do not confirm the practicalness,especially the lack of the the way of media integrated between traditional journalism and media news.Through the analysis of we media's origin,rise,transmission mechanism under the "universal view",the paper arrives at the reason and the way that we media deconstruct traditional news,and explores the response,self-reflection and changing of traditional media,and the future direction of the media integrated by traditional news and we media news.