Aesthetics Cognition Of News Planning

News planning is a hot topic in news field. The article defines the concept of news planning from the point of practice, analyses its particular content: news-planning maker, news-planning gist and means, news-planning object, news-planning effect evaluating, sums up the three characteristics of news planning: integration, forecasting and systematization. Meanwhile, it emphatically probes into news planning from the angle of aesthetics. It considers that the factor of esthetics cannot be ignored during the course of news planning, it should be regarded as one of the important content. An excellent news planning can reach the unification of trueness, goodness and esthetics, bringing the representee spiritual joviality and aesthetically enjoyment. To pursue the aim of esthetics, news planning should firstly emphasize on planning the aesthetics speciality of object selection, following the basic principle, typical principle and aesthetic principle. Different news facts dig different immanent aesthetics connotation. Secondly, it should stress on selecting reporting ways and means. The article demonstrates how newspaper, television, broadcasting and network should make good use of their advantage to incarnate the aesthetic feeling of news facts with a form a esthetics (which is also a popular form among representee ) and compositive ways and means ( including continuous reporting, serial reporting, combination reporting, issue-discussing, etc. ) Finally, it should improve the aesthetics diathesis of news-plannig maker from 4 aspects: aesthetics ideal directly determines the aesthetics effect of news planning, aesthetics sensation is the sensation foundation of news planning, aesthetics interest reflects the aesthetics trend, aesthetics ability and creativity is the important pledge of strengthening the aesthetics effect of news planning.