Research On Sales Management System In ERP And Its Application

In this paper, according to current practical requirement of information technology and sales management, a new conception putting the idea of Customer Relationship Management into sales management system of ERP is put forward, and the contents and methods of their integration are studied. Then a method of customization-oriented quotation is proposed. By means of the model of double-layer construction combining C/S and B/S, the sales management system based on ERP is researched and developed. This system makes enterprises to change from traditional sales to Internet sales, and enlarges sales channels for enterprises. At the same time, the market responding speed and customer satisfaction are improved. In this paper, the author researches this system from the following aspects in detail:l.The basic theory of Enterprise Resource Planning (ERP) is presented. Then the relation between the Customer Relationship Management (CRM) and the ERP is analyzed, and the contents and methods of their integration are also put forward,2.According to the function, the research on products quotation at home and abroad are categorized. On the basis of automotive industry and electronic industry, three methods of customization-oriented products quotation are proposed. Then the related models of product quotation are studied, i.e. costing model, worth price model, quote price model and production periods model.3.The general performance scheme of sales management system is presented, and the key Technology connecting Web and Database in this system is analyzed. On this basis, the development and application of sales management system are completed.4.The potential safety problems in sales management system based on ERP are analyzed. For protecting the related technology, law and management, the safety measures in this system also are presented here.