| Chinese media reported The 2002 World Cup intensely. During reporting, SOUTH SPORTS presented recreational sports press with "football baby" grandly, which arose extensive argumentation. Actually , Chinese sports press has existed rudiment of entertainment before the 2002 . Just SOUTH SPORTS made this phenomenon gain much attention.Sports press is important spreading content of up-to-date media, also is the one of the most interested press by receivers. Chinese media should consider how to exert the charm of sports with press on new historical condition. Now recreational press provides a project for resolving the problem. The availability of project needs be proved by practice. At least, observing from current status, recreational sports press is reasonable.There are various opinion on recreational sports press owing to lacking reasonable definition about it. If we can comprehend perfectly the recreational status, we will take valid measure for the development of sports press .The paper uses the textual analysis and content analysis on CHINA SPORTS DAILY, CHINA YOUTHDAILY.SOUTH SPORTS. Try my best to bring advice for Chinese sports press.
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