The Agenda-Setting Of Chinese News Magazine

The theory of "agenda—setting" is about the relation betweem the content of media and the attitude of the mass. That is, how the media led the mass to notice something, to form or to change their thought. The most important thing of "agenda-setting" is the more something reported, the more it noticed. Or, we can say, media can drive mass notice to something it want the mass notice. In the process of "agenda—setting", the element thing is to set up a theme. The media choose a theme with purpose, build the theme with specific style and view of value, then the "agenda—setting" can be performed. To media, "agenda—setting" is certainly a useful theory, because the life of media is its power of impress, and the power of "media economy" is "impression economy", so, if media want to get plenty of power to develope, it must led the mass to notice what it impressed. For one thing, "agenda—setting" is the way to shape and influence the mass thiking, media can drive the mass notice to the specific thing by report it notable and again and again, for another, "agenda—setting" can improve the absorbtion of media itself, because the process and effect of "agenda—setting" can express the quanlity and level of a media. "agenda—setting" is the way to get acception, to form authority and to improve influention."News magazine" is a new sort of media in our country. In the process of its developement, "agenda—setting" is a important step, it has made good effection. In this article, i try to expain some question of "agenda—setting" of "news magazine", such as why "agenda—setting" can be important thing in the development of "news magazine"? How the "news magazine" set the agenda ? what is the feather of "agenda—setting" of "news magazine" in our country? what the futhur of the "agenda—setting" of our "news maazine"...