A Comment On The TV Content Industry's Operation

In the context of reforming and entry of WTO , china's TV mediums are facing the lackness of content productivity and competitiveness of content product . Based on the concept of Content Industry , this paper analyzed the development of Content Industry and its status in TV business . Then the urgency of Content Industry's development was explained that it will become the focus of TV station's development and Content Industry's operation will be included into the TV medium's management and operation as a system . Also the Content Industry's operation process was explained from TV content's production , ordering , value-adding service and circulation , etc . For a conclusion this paper put forward that under the background of reform and entry of WTO . TV Content Industry's development means integration of the whole TV business .