The Historical Origin And Realistic Power Factor Of Medium Induslria Lization

Medium industria liZaion can be seen from the develoPmen of national andintemationa markets. The aUthr points out only devoloPing national mediurnindustry and exPediting the process of medium industry can make it grow uP.andget its position in the comPetition of intemationaliZaion.I .TrHcharacters of public medium communicationThe public conununcation medium has tri----characters of informationcrganization,benefit organization and object control.Imformation organiZaion can be decided by the basic function of medium'scollecting. Processing and spreading information. Its contellt includes procedureand method of the three functions mentioned above.Benefit organization can be decided by the basic principle tha itself as one partof the whole socity must depend on a certain material condition and the aznbitionthat more wealth will be achieved.Benefit organiZaion comes before public conununication medium. Later withthe development of society, it aPpears When pecple's requirement for pubilccommunication medium are raised to a certain degree. The running practise ofChinese and other country's early newspaPers can prove its position and function inpublic conununication medium.Object cofltrol functions as twO ways:First, its collteni is corresponded with thesocial syStem and it can help the system keep stable. Secondly, its content hasconflict with the system and it can make the system to a downfall.Among the three characters.Information organiZation is the most impotw andstable While benifit organization and control lbject embody the artificial operatingcharateLII .Fundamental causes of medium's industriazationWth the develoPment of huznan societyIndustry Revolution haPPened in thewest accelerated society productivity and solved the technical obstacles of publicconununication meditun.Bourgeois was becoming stronger and stronger andovercame feudality at last.Wth the victory of bourgeois,market economy was devoloing quickly.Thepublic communication medium of caPitalism are now pursuing benefits bothobjectively and subjectively but it is impossible in the past and accomplished theprocess of early industriaIization.'It is discussed from chinese public communication medium----newspaPer'semergence,developing process and its sinuosityIt comes to a conclusion that thefundarnental cause of the public communication medium is that benefit and controlinieract each other.That is to sayWhen benefit is stronger control is weaker and viceversa.lll.The proccss of Chincse mcdium and individual devclopmcntl .Under the functions of intemal prusuing benefit desire and pursuing benefitcondition,it aPpeared the upsurge that newspaPermen set up newspaPer and new Tvstation was set tiP from l979 to l982.2.The uPsurge of a series of Tv channel and enlargement in newspaPeL3.The cooperation of post and delivery and owning delivery also gives a raPiddevolopment to newspaPers.4.The strengthening of individual collectivization embodies that theIndustrialization gets on a new stage.5.The illtemational fimds also ellter into. Chinese medium market and it imPelsand accelerates the developmeni of Chinese medium industrialization.IV.Tbe fundamcntal cause of Chine8e medium industrialisationl.The develOPmen of the history shows the Way tO the Chinese medium'sdevelopment.2.The present social background also acts as the extemal force ofindustrialiZaion. The three extemal forces of market economy, diversifying livingstyle and social information imPel the develOPment of Chinese medium.3.The pressure.of finance and the desire for benefit also act as the drivingforces of industrialiZaion.V .The actua1ity of Chinese medium and it8 developing countermeasures.Chinese medium industry has passed thrOugh over tWenty years'development,and now it has a large market and a large nUInber of mediurncorporation. But there are a lot of problems for Chinese medium industries. Itmainly disPlays the scales are small and the model of earning profit is monotocous.So we must itmovate the medium policy connecting with this aticle.At last, the auhor gives a sununary of Chinese...