The Ideological And Political Education In TV Transmission

The scope of the ideological and political education is very wide. It is varied in ways and forms and clarified in each way and form with original advantage. With the popularization of TV, the thinking and acting pattern of the people is deeply influenced by TV transmission, which has a big audience in Chinese society. And the ideological and political education in TV transmission influenced the full-scale development of the audience in a unique way. Therefore, here we do a systematical research and inquiry into the manifestation, characteristic, and effect of the ideological and political education in TV transmission, the challenges it faces and its replies from the point of Marx's dialectical and historical materialism. It is obviously meaningful for the further elaboration of the teaching function of TV transmission and upgrade of the civilized level of the whole society.The article expounds from four aspects. In the first part, as to TV transmission-carrier of the research object, its concept, state of development and influence to the full-scale development of people are expounded; Second, we amplify characteristic, form and function of the ideological and political education in TV transmission and go further to analysis and comment its main condition; Third, we analysis its positive effect and challenges it faces and put forward a series of problems we must solve in new historic period; Fourth, we probe into the effective ways to strengthen and improve the ideological and political education in TV transmission from four aspects: carry out the propaganda policy of the Party, run TV transmission according to the law, handle the relation between the financial and social benefit properly and improve the quality of transmitter.