Research On The Frame Of The System Of Television Program's Evaluation

With the development of market economy,the competitions between mass media become more intense,which includes TV-media. So Nowadays,to make good use of the materials of the media and social is most important to the media' success in the market. In order to get the goal,how to evaluate the television programs,and how to manage the programs more properly through the system of evaluation is an urgent problem to TV-media.In fact,the research on the system of the television program's evaluation has just started. In order to go deeper into the research,to build a theoretical frame of it is necessary.This paper is based on what has been talked about before. Compared with the theoretical frame of Evaluation of Project,in my paper,I began with the analysis of the definition of some basic conceptions,then introduced other two models of frame of evaluation,through analyzing them with some managerial ideas,I gave my own opinion. In my opinion,the frame of the system of television program's evaluation should include at least three parts:the time point of the evaluation,the content of the evaluation and the methods of the evaluation. Then,why build the frame like this,how to realize them,and how to use them to manage the programs,all the answers can be found in this paper.