A Brief Research On China's Stock Marketing Reports

The stock market of China have developed in an accelerating speed since it first opened in the early years of 90s in the twentieth century,which resulted in the corresponding emergence of a completely new mode of reporting- Stock Marketing Newspapers. Up to now,the newspapers of stock marketing have already created their own sphere and played an important role in the news family. Currently,while the newspapers about stock marketing are varied and competitive,with the absolute majority of newspapers taking special room for the stock marker column to satisfy the demands of the readers,the researches to the stock marketing theories are dragging from the blank in this domain due to the ignorance of it. Therefore,the thesis finds its responsibility to construct an embryonic framework of China's stock marketing theory.The thesis is composed of three parts. Part One introduces the reports of stock marketing and the related concepts,trying to project its specialty in comparison to those of economy. Part Two introduces the course of stock marketing and its current position on which the focus is the introduction of a few typical professional stock marketing newspapers,accompanied by tracing back the history of them,analyzing their positions reflected in the latest samples. In essence,this part tries at its best to show a panorama of the stock marketing reports by the analogies both horizontal and vertical. Part Three is the strategic analysis in the stock marketing reports. It exhibits its theoretical guiding role by combining the theories in the Communication Studies of its control analysis and its effect analysis to offer advice and suggestions in expectation of optimizing stock marketing reports.