The Publishing Thoughts Of YuanJi Zhang Originated From The Publishing Activities Of The Commerial Press Of China

The thesis begins with a brief introduction regarding one of the mostreputational publishing house-the Commercial Press of China in last centurary.it focuses on a series of publishing activities during the period managed by Yuanji Zhang. By disclosing the influnce exerted on the social culture and promoting the development of the scholars at that time, it draws a brief profile of the publishing history concerning last centurary. The thesis throwslight on demonstrating the profound and significant influnce on the development of the Commercial Press and other related pulishing house, which originated from the thought of publication of Yuanji Zhang. By utilizing comparative analysis method, this thesis tries every effort to abstract some practical and beneficial experiences ,which will in turn reinforce the contemporary publishing industry, it draws the experiences from reviewing the advanced methods of business administration both strategically and tactically that the Commercial Press enjoyed during that period. In comparison with the history, we fulfill our ideas of publishing step by step andendeavor to try every possible effort to contribute to the prosperity of today's publishing industry.