The Propagation Of The Television News Review

The focus of this essay lies in the propagation tactics of the television news review. As a type of television commentary, the television news review makes good use of the propagation advantage of television medium, and expresses effectively the political contents because it complies with the law of how the audience accepts and understands matters.Starting from the deep meaning of the television news review, the author of this essay explores the reason of its powerful life and searches out the practicable propagation tactics on the basis of analyzing and concluding its propagation characteristics.The first part of the essay focuses on the deep meaning of the television news review, which is defined from three aspects. Firstly, as a type of television commentary, the television news review is neither as same as review program nor television commentary. Secondly, it notices itself with combining matter with logic and the new things, new problems and new events are its objects. So it is quite different from the commenting which focuses on logical inference. Thirdly, it emphasizes on two parts, effectiveness in time and worth of commenting.In the second part of the essay, the author elaborates the propagation character of television news review. The television news review gives the superiority of "two-way channel" - the sound and the picture in the television vehicle into full play. It combines the image thought with the logic thought. It unites the reason and the perceptual. It complies with the law of how the audience understands the matters. It helps the audience to understand the matters. The television news review analyzes the concrete facts with abstract logic.Four specialties of television news review is the center of the third part. As the structure core of it, "double-thread supplementary" is the inevitable product of style adapting medium. The political character of review decides that the program shouldfocus on commenting and analyzing which makes it abstract and hard to understand. But the television news review makes it different. It combines sound and picture at the same time. With the vivid and direct picture that makes the image simple and familiar, it is easy for the audience to understand and accept the sound of abstract illustration, which avoids "dead-line abstract". "Double-process unification" means the unification of process of learning the news and process of analyzing the events. "Community proof is also a specialty of television news review that makes the comment reliable and acceptable with proof from different aspects like the litigant, relevant masses and experts. "Main body comment" is the core of the television news review that makes a conclusion on the basis of analysis.The forth part centers on the performance methods of television news review. In this part, the author shows the language of television sound and picture is a "short-circuit mark system". It produces evident comment power with direct image and picture, which presents the facts and the conclusion of problem to the audience at the same time. Modem psychology shows that the law of learning goes from special to normal, from perceptual to rational, and from concrete to abstract. So television news review should rightly makes good use of this law and construct a right way to direct the audience to learn the news.In the last part, the author shows as a type of commentary adapting television medium, television news review has demonstrated its life force and prospect. But it is far from perfect and needs further development in future practice.