Career In Cyberspace For Chinese Artery News Media

The information superhighway based on digital technology, multi-media technology and cybr one leads the society into information era. As the rudiment of information superhighway, Internet transforms the mass communication either in media-existence, news-gatheng or in audience status and its behavior. For Artery News Media (ANM), the new technology lures them a craze to start their career on Internet as ANM play the important role of information collecting and scattering hinge, and they are justified to perfect themselves with update cyber technology. This topic focusing on cyberspace communication of ANM deserves deep study for its practical affection. With its foot set on current status for Chinese ANM into cyberspace, this article presents initiation and necessity for ANM's entering into the cyberspace. While by analyzing features of cyber-communication as well as those of news media sites and their advantages and disadvantages in cyberspace communication, the article manages out its advice for Chinese ANM in the future development: 1, Interact with the capital market; 2, Develop relationship of competitive-cooperative and double-win; 3, Base on content; 4, Transform original system.