The Web Course Design Of "marketing Plan" On The Guidance Of Expressive Objectives

With the advent of the information age, information technology on education has had a profound impact. Information technology and curriculum integration as an inevitable stage in the development of education, with the integration of in-depth, web course design has also become the key of the information technology and curriculum integration. "Marketing plan" courses require learners in the learning process should have interaction, sharing; openness, collaboration and autonomy, these are the problems which can not be solved in traditional teaching. To meet the characteristics of their courses and improve learning outcomes, design and develop Web "marketing plan" courses.The text analyses the existing problems of "marketing plan" in traditional teaching, takes solving the problem as the center, and focuses on learner characteristics and course features of "marketing plan". We use systematic approach to research and explore the design of learning activities in web courses under the guidance of expressive objectives about "marketing plan". Finally, through the text on the effects of the newly designed "marketing plan" web courses. We believe that the web course achieves its goal basically and makes up for the "marketing plan" traditional teaching deficiencies.