Analysis On Several Influence Of Personal Investment In Higher Education

With the expansion of higher education, the state have some reforms on higher education fee system, personal investment in Higher education is the main form for human capital.the same to the physical capital investment, it is in order to obtaining future earnings and enhance the value of human capital. However, a large number of college graduates go into the society,leading the compares with School costs rise and difficulties in employment.more and more students think that put a lot of material and financial resources, time, energy and did not meet the expected benefits. Under such circumstances, those who are investing and prepared to invest in higher education will have a challenge.This article from the point of investors ,adjusting and mulling the situation of China's higher education development, make human capital theory as the framework, use the compensation cost and education investment theory to aim at building a personal investment standards in higher education. measuring, assesssing and analysis the cost, revenue and risk factors in higher education,it guide people to explore their own investment way which in line with situation.In this paper, writer use the monetary measures and non-monetary measures of personal investment in higher education to measure the direct costs, indirect costs, intangible costs, economic benefits and non-economic benefits. Comparison of Internal rate of return and income Mincer function of analysis, calculate the cost of personal investment in higher education and defined The scope of the yield reasonably by use of net present value and internal rate of return method. In addition,using the theoretical and empirical analysis, basing on the the results of previous studies and survey on Chongqing University. Combination of quantitative to qualitative analysis,writer investigate the factors which influence the higher educations'expectation such as household income, grants system, individual factors of higher education. By means of questionnaire, we can get that the impact of higher education in the personal investment besides the cost of personal investment, benefits of personal investment in higher education and the risks of personal investment in higher education, family factors,social factors,individual requirement in investment and self-positioning are also effect the individual investment in higher education. In the last,writer proposal a series of operational measures and recommendations.