| Started in the 1990s,Our country professional basketball "CBA" takes one of the forerunners in the professional sports industries of our country. As to move toward the market, the CBA professional basketball league started its industrial reform with taking the athletic competition system reform, and pulled open our country basketball market professionalism, the industrial production to reform path's prologue. After more than ten years cultivation and the development, the Chinese basketball industry's frame has hastened clearly; The basketball competition performs the market the main body status to be established basically; the sports equipment and the expense community have been beginning to take shape; And it has become one of the important components in the professional sports industry. But, at present, compared with the professional basketball industry developed country, CBA is still at the initial period stage, the market also waits for the cultivation and the consummation. Therefore, there are still many problems, which wait for solving, in our professional basketball industrial development.This thesis, with the research approaches such as law of documents and materials, expert interview, investigation method of the questionnaire, comparative analytic approach and statistic of mathematics and physics,etc, has carried on a study on current situation of CBA professional basketball's league, Through the research in all respects such as the orientation of the brand of CBA, whole operation mode, pluralistic management mode of CBA, CBA talent introduction and tournament development mode, CBA industry mode of public relations, CBA star's management, marketing price of CBA ticket ,etc, the paper has summarized the key problems which affects the CBA industry development;On the premise of the reality of basketball industrial development in our country, we draw lessons from the industial development mode in the NBA professional league, and have proposed industry's development innovative mode of CBA; Hope to make some useful suggestions in order to set up a systematical mode of basketball industrial development in our country and, thus promote the development of whole basketball undertaking of our country. |
