| As the open_up and reform further develops, the economy growssubstantially, the commodities gradually enrich, college students'consumption behavior changes quietly, and their consumption behavior'sproblems become the problems that society,parents and universitiespay close attention to. The consumption behavior problems of collegestudents influence not only the development of their mind and body, butalso the forming of their values and outlook on life. So from theconsumer's opinion, it's very important to study college students'consume behavior, inquire into acquaintance college student consumptionsituation and characteristics, analyse the factors which affect collegestudent consumption behavior, forecast the college student consumptionbehavior developing trend and then give some suggestions on how toguide college students consumption behavior rationally.The paper only inquires into some college graduates of Changsha,Hunan Province, adopting the method of questionnaire survey anddiagram analysis, knows about college students current consumingsituation and characteristics, on the basis of grasping college students'fundamental consumption conditions, analyses the college studentsconsumption behavior problems systematically, such as the gap ofconsumption level is enlarged, the inclination of consuming doctrine isobvious and so on. The paper analyses the factors which affect collegestudents' consumption behavior from three aspects, that is, individual,family and social aspect. The paper also predicts the developing trend ofcollege students' consumption behavior. And it finally brings forward thatcolleges and universities should reinforce consumption education to thestudents, actively reinforce families' consumption education to sons ordaughters, optimize the social environment of college students'consumption etc, thus rationally guiding college students consumptionbehavior, and promoting the health development of college students' bodyand mind.
|
PDF Full Text Request