| With the further deepening of reform and opening up,our country's social market economy has developed rapidly,and the consumer market has become more prosperous,meeting people's needs for a better life.As a special consumer group,college students are energetic and avant-garde,playing an irreplaceable role in leading the consumption fashion and improving consumption structure.However,in recent years,there have been many problems in the consumption behavior of college students,which is not only related to the development of college students,but also to the development of my country's economy and society.Therefore,it is of great significance to guide college students' consumption in a reasonable way.There are total 600 questionnaires distributed in the three universities in City H to investigate the consumption behavior of college students,combined with data to describe and analyze the status quo of their consumption behavior.Some problems including obvious blind consumption,lack of consumption planning,insufficient green consumption behaviors,low investment in learning consumption and other issues were revealed in this paper.Meanwhile,the causes of college students' consumption problems were analyzed from four aspects: society,school,family,and individuals.When it comes to social aspect,it is necessary to create a good social consumption environment and strengthen the supervision and management of the consumer market;in the school aspect,it is necessary to create a good campus consumption environment as well as carry on the consumption psychology education and the consumption concept education to the college students;for families,parents should establish a scientific consumption example,cultivate children's ability of self-reliance and provide reasonable living expenses;personally,college students should improve their self-management ability,develop good consumption habits and increase the investment in learning consumption and so on. |
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