Study On Development Strategy Of The Website Of Chinese Family Education Net

The family education information cannot leave the website construction. The National Ministry of Education Caring the Next Generation Committee established "the Chinese Family Education Network" website in September, 2003 .Using modern information technology, the educational technique, develop and strengthens the family education instruction work. I have directly undertaken this website construction and the development work, in the practice realized that family education has been hugely demanded by the society, but there is huge disparity between the reality demand and the existing technical and the service of "the Chinese family education network" website; The essential station which in the rely on science and education to rejuvenate the nation, the nationality promotes the strategy highly studies the developmental strategy of "the Chinese family education network" website. The present stage, the cities inhabitant is intense in the family education aspect investment desire, the family education disbursement rises year by year, but the family education product quality good and evil intermingled, lacks the guidance. I think that it is right, for example, studying the developmental strategy of this website, being clear about the development direction, establishing the effective management pattern.This research using the company strategy theory, the distance learning theory, the virtual community theory and the market subdivides discipline theory and so on the theory as the research rationale, the appraisal basis, the choice rests on and implements the basis. In the research, myself read the massive literature material, the on-the-spot investigation inspected many educations website, and in the research different stage, according to the different situation, using social investigation the and so on literature investigation and study, on-the-spot investigation, questionnaire survey method has carried on the investigation to the network home education service market.This article has studied user's behavior of the China Family-education Network, has analyzed each kind of user's demand, profits from the market to subdivide the theory, proposed and elaborated the home education hypothesized community's concept, thought the home education hypothesized community may cultivate the home education hypothesized market, the model entity market management pattern, the China home education network may depend on the hypothesized community superiority hypothesized to hire one each one "the gold" the shop front, creates a goodfaith for the user. Both the development resource and the use resources practical angle embarked from the drive user, proposed "family education virtual community market" pattern and attraction volunteer. The users are not only consumers, are also producers and the marketing. Constructs. Exploration benefit sharing, the risk altogether takes on "C to C" altogether to construct the sharing pattern; Uses the mature channel, the implementation brand strategy, the conformity high quality resources, realizes the multimedia resources communal development.The full text altogether divides 4 chapters, the paper subject research may induce is three cores questions, namely China home education website survival condition and environment, developmental strategy direction and strategic implementation safeguard measure. In in the analysis appraisal foundation, uses the SWOT analysis method "Strength""Weakness""Opportunity" and "Threat", is called SWOT in the management study, is in the management the commonly used one analysis method. Three kind of strategies "SO", "ST" and "WO" combinations are the strategic plans which "the Chinese family education network" website comparison may accept, has determined its strategic localization mentality, thus formulates its strategic direction and the goal, hi the strategic implementation, must take the function strategy the coordination and the realization, must adopt the crosswise conformity the nuclear mental effort to construct the talented person strategy which strategic, the user guidance new product development strategy, continues to develop, to guarantee the superiority the innovation strategy, does greatly makes the strong brand strategy, the virtual community market marketing strategy.This research's value lies in understanding and grasping the survival requirement and the environment of "the Chinese family education network" website, instructing thorough developmental strategy plan, exploring the home education information feasible way under the new situation. The article finally pointed out that, must revise and consummate the China home education website the developmental strategy, but also must continue to study national the education law, the policy, to family education instruction work standard request; we must study the development tendency of educational technique in the information society.