Study On Zhejiang Vocational College Of Commerce Stadiums' Management And Development Strategy

As China's social and economic development and fitness plan, vigorous development of sports, sports consumer attitudes are also being accepted by more and more people, the rapid development of the sports industry.Operational activities in the continuous development of sports at the same time, stadiums in particular, the College Sports Facilities operations activities in the promotion of local mass sports fitness, sports consumption and guide the masses has played a positive role well.Therefore, the utilization of university sports venues and management efforts related to the smooth development of fitness, its management and operations can not be ignored.At present, most universities have their own independent most of the sports venues, therefore, in order to achieve multi-functional sports venues college, energy-saving environmental protection, and maximize efficiency, reduce operating costs, and how to establish a scientific, sound and feasibleand humane way of operation and management of great research significance.Hangzhou is a more developed economy and sports are the city in recent years, the College of Hangzhou, built a large number of new and high-level sporting facilities.Including undergraduate to 19, such as Zhejiang University, Zhejiang University Shaw Sports Complex, Chinese Institute of Quantum Quantum Institute of the Chinese new stadium, etc.; specialties are 14, such as Zhejiang College of Commerce and Technology College of Commerce and Technology, Zhejiang Stadium (this studyobject), Zhejiang, Zhejiang College of Water Resources Water Resources and Hydropower College gymnasium.According to the literature analysis found:At present,33 institutions of higher learning that there own stadium operations management issues, Commerce and Technology, Zhejiang Hangzhou Stadium as one of 33 sports colleges and universities, and its operational management, there are many worthy of study andlearn from, the author of Zhejiang College of Commerce and Technology Centre to start, on how to improve their sports operations management, utilization, exploitation and development, making it a win-win social and economic benefits have been studied, intended to further improve the Hangzhou City Centrethe effective use and improve operational efficiency and better meet the needs of public health to provide practical theoretical basis. This paper uses a literature review, questionnaires, logical analysis and mathematical statistics and other methods to conduct investigations and research. Summarizes the current operation and management of college sports issues, and Zhejiang Vocational college of commerce Centre status and operations in 33 universities with the City Centre to compare analysis, Zhejiang Vocational college of commerce conducted a survey of research, summarize and analyze the consumer groupsconsumer motivation, consumer groups, the main characteristics, and consumption of consumer groups, the main factors; and based on the proposed stadium, Zhejiang College of Commerce and Technology in the operating status of the main problems and operational management of the Development Strategy.Through literature search found that there is no stadium operations for the Management of colleges and universities in Hangzhou comprehensive, systematic, in-depth study, this paper literature, questionnaire, interview survey, logical analysis and mathematical statistics and other researchmethod, and sports venues with the fifth national census, the sub-database analysis of Hangzhou, Hangzhou Stadium Resources, Hangzhou, and the country from the current operation and management status of institutions of higher learning in the gymnasium common problems start by analyzing the research,and puts forward the appropriate operational management strategies to achieve Hangzhou colleges and universities to explore the optimal allocation of resources, sports facilities and sustainable development strategy provides an effective way to Hangzhou, the sports for the economic development planning and to provide the necessary sportstheoretical support.Studies suggest thatZhejiang Vocational college of commerce Centre in the operation and management process in conjunction with its own characteristics and adapt to their surrounding environment. With the opening degree of expansion of the deepening market-oriented operation, its operational and management level has been greatly improved.Therefore, how to watch the introduction and development of the project will be a strong impact on fitness for consumption of the main factors customers.Indeed, the management system under the planned economy remaining issues still exist, there are still social and economic contradictions, but stadium construction of the huge maintenance costs of its huge investment made, and now there is a closed stadium operating mechanism, operation and management personnellack of venue availability is not high, operating behind consciousness and the issues behind the operation means a serious impediment to the development of stadium operations.Therefore, we must actively raise funds to continue to increase the school gym renovation, building and supporting facilities of the investment, a reasonable setting, open co-ordination, increase utilization, the introduction of the Balanced Scorecard of Performance Evaluation System, the introduction of sportsof management, enhance service quality control, improve the management level, the establishment of a characteristic of the times, sustainable development road of college sports operations.