Study On Rural Residents 'Lifestyle From The Perspective Of Social Changes

"The Twelfth Five-Year-plan" period is the key to building a moderately prosperous society, when the central government puts the improvement of livelihood of the people into the very important position, the daily life of citizens is the most basic livelihood field. However, the recent emerging problems and contradictions such as production, consumption, and family have aroused the concern of national governments, and how to guide the daily lifestyles of residents is the demanding problem to solve currently. The paper, from the perspective of social changes, with rural areas in Jinan as an example, described the changes process of rural life in the last three decades, assessed changes process from traditional way of life to a comfortable lifestyle, and found Obstacles to affect the changes of rural residents' lifestyle. Finally it set the theory and put the theory into action, respectively from the main level, government level, social level, cultural level.The main contents are as follows:The first part is introduction. It includes raising problems, the purpose and significance of study on lifestyle of rural residents, and the theoretical basis of this study, research ideas, research framework and research methods.The second part is the description and reviews on the study. It includes definition, lifestyle research at home and abroad and literature review. Firstly this chapter defined the main concepts of this study, went through the study on lifestyle at home and abroad, and finally pointed out the shortcomings and deficiencies of current study.The third part is the analysis of rural residents'life style in Jinan. This chapter described lifestyle change process in rural areas of Jinan City in three aspects of labor lifestyle, consumer lifestyle, family lifestyle with 10 indicators nearly 30 years from 1978 to 2009 The fourth part is the analysis of lifestyle changes process of rural residents. The author, with the principle of operable index in the sociological research and through pre-selected target, using the power of discrimination analysis, correlation analysis and principal component analysis and other methods, determined the feasibility of indicators in all-round well-off society and monitored changes process of comprehensive rural well-off society.The fifth part is the obstacles affecting rural residents's lifestyle.The process of building a well -off society continued to develop steadily, and lifestyle changes in the course of 30 years have reached a higher level.Meantime, development is not balanced in all aspects and the gap is relatively large. so individual aspects of a comprehensive well-off are still more challenging and need to put forward, such as:low level of income of rural residents; narrow social security coverage; poor living conditions of rural residents; light attention to material life and spiritual life; low culture quality.The sixth part is the construction of a comprehensive well-off lifestyle. Well-off rural society is a large complex system concerning politics, economy, culture, science and technology, education, health, social security, environment, living and other aspects. Therefore, the paper proposed that the construction of theory and action should begin with rural residents, the self-government at all levels, social level, and cultural level.