A Research On Higher Educational Demands

With the establishment of the market-oriented economy and the implement of the WTO rules, China's higher education is presenting an attribute of service product . Accepting the higher education has become a kind of consumption activitiy.Students in higher school have become to be consumers in the background of the implement of the charge system. The consumption market of higher education is formed. In this context, the satisfactory of students'demands has become the key criterion of higher education quality, and also the decisive factor of the survival and development of higher school in the increasingly fierce market competition. This thesis investigates the change of the students'role from the perspective of economy, and discusses comprehensively of higher educational demand and supply from a new perspective, pays close attention to the higher education's quality problems.This thesis investigates systematically on the student consumers'demands in higher education, applying the research methods of documentation method and comparative approach. The thesis mainly includes the three parts below:The first part is about the theory of the demands in higher education from the perspective of the student consumers. The thesis starts with the establishment of student consumers'identity, and analyses the connotation of the personal demands of higher education under the new conditions. The demands of higher education can be divided into two parts: the social demands and personnel demands. The demands of student consumers'can be divided into the following three parts: the demand of the ability to adapt to the future jobs; the demand of the improving of one's spirits ;the demand of one's rights. The second part is about the problems and the reasons of higher school coping with students'demands. There are mainly four problems: the software and hardware conditions of higher school should be improved; the cultivation mode can't meet the students'demand; the construction of the campus culture can't meet their demand; the students' rights are not guaranteed properly. The shortage of the investment,the lacking of the service consciousness and the imperfection of the higher education's market are the main reasons. The third part is about some suggestions to solve the problems.Frist,the idea of"service for the student consumers"should be established.Second,improving the supply of the higher education in order to improve the student customers'satisfaction. Third, earnestly protesting the students'rights. Forth, enhancing the construction of the campus culture, in order to satisfy students'spiritual demand.