The Status Research And Mode Function Of International Health Qigong Tournament And Exchange Competition

The fitness qigong is the qigong one kind, is traditional qigong extending and develops. The fitness qigong is the Chinese glorious culture constituent, is our country precious national culture inheritance, is take the person own physique activity, the breath expiration and inspiration, adjusts at heart unifies as the main movement form national tradition sports items, its full of meat, various, simple practice, the effect are remarkable, moreover not the age, the sex, the physique, the time, the season, the location and equipment's limit, easy to popularize and the development, has the deep mass base, the depth people's affection. Along with our country comprehensive national strength promotion, social civilization progress, national income level enhancement, the people also better and better regarding own healthy demand, our country athletics sports and on populace sports stair's at the same time, the mass sports also develop again like a raging fire, in the 21st century's today, Chinese population astogeny tendency also even more obvious, but regarding the middle-aged person and old person, is suitable the healthy way, the fitness qigong is healthy, easy to study, and easy to develop one of projects. In order to increase the people to the fitness qigong understanding, the popularization promotion fitness qigong new merit law, the international fitness qigong administrative center has organized the international fitness qigong exchange competition congress, developed and the frequent internationalization exchange unceasingly along with the recent years sports event, it is necessary carries on its development and the operation present situation the research, particularly the project promotion and the sports event marketability operation aspect, hoped that will provide the beneficial reference and the theory through the science research for present's development uses for reference.The present paper is mainly to the international fitness qigong exchange competition congress operation present situation research analysis and the countermeasure research, this article utilizes literature research techniques and so on material law, expert interview law, questionnaire survey procedure, mathematical method of average, conducts the investigation and study to the international fitness qigong exchange competition congress, draws the following conclusion:(1) The international fitness qigong exchange competition congress developed until now already has successfully held three times, under government's powerful promotion and the internationalization frequent cooperation exchange, caused the competition already at the beginning of a certain scale and the personnel foundation. (2) In the participative personnel aspect, the referee, basic is the domestic referee particularly, manifests the internationalization sports event's characteristic insufficient unusually, the internationalization standard slightly obviously. (3) In competition project and content establishment aspect comparison sole, award item establishment too few, is unable to arouse athlete's enthusiasm. (4) Competition's propaganda promotion is insufficient, the competition influence is small, the packing is insufficient, attracts the audience to come with difficulty to watch a sports contest. (5) Is insufficiently experienced at competition's management organization aspect, the organization plans much is only in the piece sports event's arrangement, but had not considered and the sports event develops unifies. (6) At competition's development and the support aspect still in the start stage, especially the sports event sponsor basic were the government formulate the sponsor, has not unified the operation with the marketability。The countermeasure and suggested:(1) The participative personnel aspect, suggested that increases the overseas referee's proportion suitably, better manifests the international game fair public fair principle. (2) In the competition content as well as the grading rule, the award item establishment aspect even more rich diversification, increases the award item establishment especially, attraction more athletes participates. (3) May be in sole possession of the characteristic in the propaganda promotion aspect according to the fitness qigong project, drums up support using the culture, with the well-known enterprise cooperation, through the advertisement plan, the news media hypes carries on the effective packing. (4) Manages the aspect at the sports event, needs to strengthen in the financial control, the icon plan, the location plan, the program arrangement, manages the aspect after the game the standards and the systematic characteristic, enhances sports event's pre-game plan and rear service serviceability. (5) At competition's development and the market support aspect, need to support the enterprise list as the market to operate a most important link to do, various drawing sports event supports the fund.The author conducts the investigation and study in view of the above question to various aspects, the induction summarizes, and carries on the statistics according to the expert interview's situation to compare and to analyze, and proposed regarding international fitness qigong exchange competition congress marketability operation aspect's some suggestions and the countermeasure, expected may provides some beneficial references and the theory basis for future competition and the development.