China's Non-governmental Organization And Business Cooperation Mechanism

Non-governmental organizations, is independent of enterprises and organizations outside the government with non-governmental nature, non-profit, voluntary self-government and a form of social organization. Early seventies of last century, the Western welfare state began to collectively face a crisis of confidence, non-governmental organizations on their own characteristics as to make up for government failure and market failure of a panacea for the common recovery for the civic value of Western society, and then worldwide led to a"society revolution".Non-governmental organizations to break the formation and growth of government - the binary pattern of the market, and promote world economic and social progress. In this process, NGOs and the State gradually grew, Jing Ji Yu Zhu Ti parallel to the third, non-governmental organization cooperation, non-governmental organizations cooperate with the government have been increasingly emerging. In recent years, non-governmental organizations and business cooperation, has become the new cross-sector cooperation to explore, and gave birth to a lot of practice is full of vitality.Cooperation between NGOs and companies behind the practice, with governance theory, welfare pluralism and cooperation in support of Marxist theory. Public Management movement and our government - changes in social relations are also calling for cooperation between the two. Market and the efficiency concept deeply rooted among the eager public welfare enterprises and the scarcity of limited resources to promote cooperation between NGOs and business, corporate social responsibility advocates, NGOs, market-oriented operation"threat"and non-governmental organizations draw public advantage, forcing companies together non-governmental organizations.Non-governmental organizations and enterprises need to carefully select, public, equal cooperation and effective communication as the principle of cooperation. From the co-dimension, one dimension of cooperation has gradually become less, non-governmental organizations and businesses by increasing emphasis on public service projects with each other to interact. Cooperation between the two over to corporate philanthropy, public welfare associated with marketing and promotion of common themes, employee volunteer activities and public venture capital, etc..However, non-government organizations and enterprises cooperation, there are also many obstacles. Public scandal, non-governmental organizations, public mental challenge, the organization of inadequate capacity and lack of effective communication and business; business moral is not perfect, with non-governmental organizations, impure motives, the lack of cooperation. long-term planning, and lack enterprises to participate in public welfare undertakings of external incentives in the non-governmental organizations and enterprises need good cooperation with numerous challenges faced. Non-governmental organizations, only to create high-quality brand, improve its ability to improve the self-regulatory mechanism to enhance the social credibility of the formation of positive interaction with the enterprise in order to attract enterprises to cooperate with the quality; and enterprises also need to self- and a good image, a correct concept, the introduction of a corporate strategic planning, public welfare, be possible to win the favor of NGO, public utilities and enterprises to achieve win-win situation itself. By the law and voluntary cultural development and multi external oversight, will non-governmental organizations and cooperate with enterprises to take them farther.