A Study Of The People's Army Image Communication Through Internet

Army image is the core element which constitutes the soft military power, and an important part of national defense and army construction. Nowadays, with the highly developed media and the increasing transparency of information environment, the army should take the initiative to build its image with a more open attitude. With the rapid development of information and network technology, internet, with its uniq advantage and amazing communication power, has become an important tool after traditional media for each country in constructing its army image and enhancing the soft military power.The Internet communication of army image is an important subject of our army's political work under the condition of informatization. To improve it, we should start from the feature of network communication, carefully study and analyze the formation, feature and regular pattern of communicator, audience and content of China's internet army image communication, and actively guard against and properly deal with varies kinds of crises emerged in network communication. Finally, we should systematically improve the internet army image communication from media development, content construction, communication skills and supervisory control, and bring into full play the importance of internet in building our army image and enhancing the military soft power.