A Study Of Deng Xiaoping 's Guiding Ideology In The New Era To Guiding The Image Of The People' S Army

The people’s army is not only a staunch pillar of the people’s democratic dictatorship, but also an unconquerable force in defence of our motherland. Everyone knows the most about it, which is the embodiment of people’s army image. On August first,1927, The Chinese people’s liberation army (PLA) was born accompanied by the outbreak of Nanchang Uprising. Since the foundation of PLA, maintenance of PLA’s image is always the priority in the construction of the Chinese people’s liberation army. In the maintenance of the image of the armed forces, the people’s army has made important achievements.Deng Xiaoping is the pioneer of the socialism with Chinese characteristics, and he is also the chief mastermind of the image of the people’s army. In 1975, Deng Xiaoping published "forces need rectify", in which he pointed out that "the army should act like an army". This runs through a mainline in military methodology of Deng Xiaoping in the new period. His description of "appearance" of people’s army is the theory basis to solve the outstanding problems about the management of people’s army image in the new historical conditions.Entered into twenty-first century, we ushered in the era full of mass media information. Under the background of new era, it greatly increases that the importance and urgency of maintaining the good image of the people’s army. This requires the people’s army run the new era of Deng Xiaoping military methodology as the theoretical basis, adhere to the leadership of the party within the army, improve the battle effectiveness, uphold to the people’s army’s fine tradition and style. In the face of complex social environment of domestic and overseas, attaches the communication process of the military’s image. To improve the "Soft Power" of the people’s army gets through maintaining a good image of the people’s army.