The Marketing Environment And The Research Of Jingan Garden In Hefei

With the setting-up of the real estate market of our country, especially the overall implementation of the capitalization process of housing distribution, house consumption has already been included in residents'daily consumption, therefore the real estate market is becoming more active of any product all should be through selling the recognition getting the society finally, so marketing is enterprise's eternal theme, it is a core of real estate management. Match the Hefei city is the provincial capital city of the province of Anhui, along with the development of the economy, the real estate of Hehei has entered unprecedented developing period. At a time when at this moment, I, to enterprises of the real estate developing company of LongGang in the paradise practice, participate in this company it JingAn garden marketing, planning working copy page thesis of project regard marketing promotion case of this project as material is it create to process. This article first introduces the present situation of real estate industry in China. Moreover deep research has been given to the Hefei housing market, demands, purchasers and competition, so as to work out the specific plan of designing the JingAn garden. And the product policies, pricing policies and promotion policies are also been drawn up, according to the theories of marketing promotion, real estate marketing and advertising. This article explores on marketing promotion policies of housing product, with the case study of Longgang Company's product, meanwhile it gives some pieces advice on design.