Research Of Implicit Marketing Model Suitable For The Real Estate Enterprises

Because of the particularity of real estate, traditional marketing concept has some drawbacks. The traditional real estate marketing model mostly uses widely-spread advertisement and media offense, this kind of marketing is abundantly clear claims, facing the increasingly mature consumer it seems to be more pallor, the limits of this kind of traditional explicit marketing model has become more obvious. If these problems aren't solved, the further development of the real estate will be hindered. So seeking the new marketing model of real estate is worth researching for us.With the new economy coming, the product conception of real estate has turned from core product to add product and van-product conception. And the product of real estate appears the character of knowledge product. As a result, the marketing behavior also turned from explicit marketing to implicit marketing.Implicit marketing aims at the implicit need of customers, particularly on upgrading customers' perceive to products and improving their buying decisions by themselves. Implicit marketing model contributes to building the image of product and corporate, and enhancing the sale efficiency of the merchandise building for the real estate enterprise.First of all, this article analyzes the particularity of real estate, then construct the theory frame of implicit marketing and implicit marketing model that are suitable for the Real Estate Enterprises. And at last demonstrates the superiority of real estate implicit marketing model.