The Influence Study Of The Customer Behavior On Urban Leisure Area

According to the forecast of WTO in the late of 2004, Chinese leisure industry will be the biggestindustry in the following 5 to 10 years, so studies on the theory of leisure study and leisureindustry become more and more important. The study based on the view of consumer's behavioris not only important but complicated as well, but the previous research on the leisure study is notsatisfactory, for the process is difficult and meanwhile the result fluctuates very fast. Even so, thestudy must be continued, the achievement has a stronger enlightenment to both the basic theoryand practical application.By using the method of academic research and demonstration study, the author analyzes therestricted and influenced factors on consumer's behavior. Based on the analysis of the severalfactors, a leisure behavior model is formed. According to the model, the author concluded thecharacteristics of leisure behavior. Contrasting these characteristics with the behavior ofsightseeing, we could see the differences between urban leisure behavior and sightseeing behaviorwhich makes important effects to the development and management of urban leisure industry.During the demonstration research, the author concludes the general characteristics of citizen'sleisure behavior and classifies the leisure areas according to the investigation in Shanghai. Thenthe author chooses five typical leisure areas to investigate consumer's behavior and meanwhileputs forward some new tactics on the development and management of various leisure areas. Atlast, the author sums up the ways of adjustment and optimization.The keystone of this dissertation is to study the leisure areas'development and the adjustment offunctions through the analysis of consumer behavior of citizen. The research subject is citizen, thedirection is residents'consumer behavior, the target is urban leisure areas, individual and thefamily dwelling has not involved. It concludes Pedestrian Street, shopping mall, urban green land,scenic spots and historical sites, theme park, etc. Recreation place of sports and resort should be inthe research range, for the type of recreation place is single and resort involves timeshare resort,resort hotel, club, etc, the consumption subject is much complicated, the two haven't enlarged.