Research, Product Innovation Based On Consumer Behavior Patterns Of Holiday Tourists

Vacation has become a part of our life. Researches of vacation behavior will contribute to furthering the understanding of our vacation needs and wants,and helping us make a characterized vacation choice. Moreover,it conduces to scientific and practical operations of vacation product development and innovation during the period of the tourism product transition.Consumer behavior mode of vacation tourists is the basis of the proper comprehension of the changeable tourist behavior. The consumer behavior mode defines six dimensionalities to describe the vacation behavior fully,including space,time,culture,economic support,experience and social interaction. These models,such as city pressing model,time assisting model,income forcing model,resource attracting model,are the reification of the mode.As the result of the typical investigation of the consumer behavior of vacation tourists is shown,consumer behavior of vacation tourists,compared with that of sightseeing tourists have its own characteristics:smaller TRDI,stronger mental effects,more individualized and self-oriented behavior,deeper involvement,and the higher possibility of the relationship establishment.According to the characteristics of consumer behavior of vacation tourists and the actuality of tourism development of Qiandao Lake,tourism product structures,service facilities and regional layouts are in the need of the adjustment,and vacation products are also in great need of innovation. The following measures should be carried out in the process of innovation:combining sightseeing and vacation perfectly,constructing integrated environment under the direction of extensive tourism concept,creating specialized vacation villages,responsing to the market change observantly.