Strategic Alternatives For Domestic Management Training Companies

In recent years, along with the smooth development of China's macro-economy, management training, as a new industry, came into being and develops rapidly, attracting more and more companies devoted into it. However, as this industry is not fully developed yet, there is a large gap between domestic training service providers and their overseas equivalents. There are few large-sized domestic training companies, and most of the existing companies act only as agencies, having no research and development staff or professional trainers. Some training companies are even involved in illegal competition. If no integration and standardization work is conducted both inside and outside management training companies in near future, the whole training industry will be negatively affected. Therefore, this paper is to give adequate analysis to the development strategies of management training companies.The concept of management training is defined in the first place. It is not training on management or training for managers only. It denotes all the training for the managers and employees. Afterwards, the management training industry is classified. After the competition in domestic companies is set forth, the key points to form competitive power are put forward, and different market positions for companies of different scales are discussed.After that, the strategies for management training companies of different scales are put forward. Large companies should follow differentiated strategies, strengthen their research and development advantage, and cooperate with government and industry unions. They should improve the service quality to form the brand advantage. At the same time, they can adopt the capital strategy and integrate the relevant resources. Small and middle-sized management training companies should exert their advantages of profession and specialties, but avoid the direct competition of large corporation. They should look for blank parts in the market and exploit new market continuously. They should also concentrate their own resources to lower the cost and promptly satisfy individual customers. External resources, virtual management and resource sharing are also alternative strategies for small and middle-sized companies.