Strategy Management Of Conte

Since the middle of 1990's, a distinctive transformation has being witnessed in the developing trend of China's national economy, which is a great elevation of its internationalization. Gone with the uninterrupted opening to the outside world and the entering of WTO, the Chinese enterprises have been facing with more fierce competition from the domestic and international market. As the important element of China's national economy, the medium and small-sized enterprises will take disadvantage in such competitions because they are generally lack of strategic management concept.The article integrates the knowledge of industrial organization-based and resource-based theories, takes a deep anatomy on an existing medium-sized private-run high-tech medical equipments manufacturer-Conte Inc., analyses the industrial environment features of the company, probes into it's competitive advantages in some aspects, such as production and marketing, etc., and core competence's deficiency. And a research has been carried out on how this company could practice the effective strategy management.It possesses a definite innovative significance on how to use the strategy management theory to concretely establish the strategy management system and resolve the practical problems for an existing medium-sized private-run high-tech enterprise. Hope the research fruit of the article could provide a reference for the strategy management of the Chinese small and medium-sized private-run enterprises...