Developing Strategy Research Of Yuantuo Securities

The stock Market is the product of the economic development. As a developing country, China's economy is growing at a very fast pace for the past over decade. In the same time, the business environment of stock market changes a lot. The business method of Securities Company becomes to be the 'walking business' from the 'sitting business'.For companies' future survival and developing, the business strategy of the Securities Company is required to be changed following this tendency. This thesis uses Yunatuo Securities company as a business case to illustrate how this company faced this 'survival and future developing' challenge in a various way on its profit ability, service innovation ability, anti- risk ability and management pattern and skill. First of all, it analyzes the impacts of external economic marketing changes, illustrates the reasons of the malignant competition on the current stock market, and summarizes the new threatens and the new opportunities that are formed by the new marketing environment. The second, based on the analysis and research of the current company business and company condition, this thesis explicates the company's opportunities and treatments on the current economic development. It also express on the superiority and inferiority of the company's management reforming. Finally, this thesis uses SWOT matrix to compare the superiority and inferiority of the company with the threatens and the opportunities of the external economic environment. Based on the company's medium and long-term development goal, this article illustrates from three major strategies: the company strategy, marketing strategy and function strategy. This article intends to formulate a suitable strategy measure for Yunatuo Securities company to find a new development strategy and opportunity in this new economic environment.The research purpose of this thesis intends to develop a feasibility company development strategy that suits the current market development request and satisfies the company needs.