The Entrepreneurship Research Of ChongQing Mr.Potato Short Order Catenation Limited Company

In the introduction part, the thesis first introduced the domestic and international research actuality of entrepreneurship, expatiated the related theories and research fruit of entrepreneurship, entrepreneurship economy, the entrepreneurship environment and situation of our country, etc, explained that the entrepreneurship spirit and ability are very important to promote the development of contemporary economy in the vehement competition of world market, it have got the important theoretic and practical meaning to proceed entrepreneurship research in the contemporary age. Followed, in the part of basic entrepreneurship theories, the thesis clarified six kinds of entrepreneurship school of thought, the environment school of thought, the finance/capital school of thought and the displacement school of thought belong to the macro view of entrepreneurship, the entrepreneurial trait school of thought, the venture opportunity school of thought and the strategic formulation school of thought belong to the micro view of entrepreneurship, clarified three kinds of traditional process method that researchers adopt in studying entrepreneurship, including the "synthesizing" method, the entrepreneurship valuation method and the dimensions method, all the methods try to describe the entrepreneurship process as combination of factors, and translate the research of entrepreneurship to a dynamic and interactional studying process of many factors by combining the theories of the subdivision school of thought.Then the thesis analyzed the whole entrepreneurship process of Mr. Potato short order catenation company by using the process methods of entrepreneurship and the related theories of entrepreneurship school of thought. In the analysis part of entrepreneurship preparing stage, the thesis analyzed the entrepreneur's bestiring process of entrepreneurship by establishing the entrepreneurship motive model, pointed out that the strong entrepreneurship motive is the most important factor in the whole entrepreneurship process; through analyzing the five factors of entrepreneurship devotion in details, including the entrepreneur, the opportunity of environment, the business concept, the entrepreneurship team, the funds, etc., judged that the entrepreneur have entered a fitting market in the fitting opportunity, put forward a fitting business concept, and prepared sufficient manpower, material resources, and funds etc. to make a successful base for entrepreneurship. In the analysis part of found stage, the thesis analyzed the mission, the managing scope, the strategy programming, the organization and function, the system constructing, the forecast benefit, the system of catenation and license etc. of the company, analyzed that the entrepreneur have put forward a very high company mission and according to this mission established a high strategic target and programming, established the organization and function of company surround the strategic programming, established the homologous company system, the catenation and license system, the managing mode of the multiple shop, etc., and analyzed putting forward such a very high company mission and strategic target would got the positive meaning in bestiring the employee and drawing on the investor's attention.In the analysis part of managing and developing stage, the thesis analyzed the managing mode that the multiple shops of company in college campus adopted, and the total circumstance of the multiple shops; analyzed the managing circumstance and economic benefit of the eight multiple shops with the detailed analytic emphases of the multiple shop in Southwest teachers' University; And totally analyzed the output of the company's entrepreneurship, to the end of the 2003 year, the entrepreneurship output of company including a well managing short order company, eight totally well managing multiple shops, well economic benefit, new products and new managing mode, more than 500 work posts, promoting the economic development of campus, promoting the campus culture and participatin...