Marketing Strategies Of W Hygienic And Healthcake Articles Co., Ltd In Harbin

The essay is based on the operation of W Company in Harbin. It indroduces the characteristics, the marketing environment and the managenent of the company, and then offers marketing strategies for the company. It gives a concrete introduction to the marketing strategies, price strategies, distributional strategies and the 4P mix strategies, In this way it provides a typical case to the making of the managerial and marketing otrategies of the medium and small enterprices.The enterprices themselves are non-structural, their marketing strategies are different from those of the traditional enterpries. So they are quile helpful in widening students horizons. The successful application of brand value first visit model and package promotional coefficient assessment modes in the assessment of the marketing strategies of the medium and small enterprices makes the essay more scientific and practical The last thing Id lilce to mention is that marketing is more reflected in the adaptability of different enterprices, it only has some specific property, as for the advarcement, it is out of the question.