Sanhe Chemical Co., Ltd. Marketing Strategy

Sanhe chemical limited corporation is a medium civil chemical enterprise . With the increasingly fierce competition in the market, SanHe corporation is in an urgent need of a series of systematic scientific marketing strategies, which can apply marketing theories to practice and play an significant role in the guidance of marketing field of SanHe corporation.basing on the analyzing of the extermal environments and the intermal conditions of SanHe corporation,the thesis concludes the strengths and weaknesses of Sanhe chemical limited corporation has ,and the opportunities and threats that it faces . This thesis also discusses and designs the marketing strategies with emphasis , and establishes the corporation mission and the marketing objectives. such as customer satisfactions strategy , relationship marketing strategy . This thesis also discusses the marketing development strategies.In the end of thesis , it studies the tactics to support the strategies'implementation, including marketing tactics mixes and establishes marketing organization to support the strategies and tactics' implementation.