| With the continuous development of China’s market economy system,as well as the gradual improvement of the legal system,China’s lawyer service industry has developed rapidly,many industries need to get the corresponding legal services,the lawyer industry in turn plays a role in various industries,so that the development of various industries can comply with the corresponding laws and regulations.However,due to the development of China’s lawyer industry compared with developed countries more backward,most law firms only have a team of lawyers,but do not have a complete,rich marketing strategy,resulting in many law firms can not obtain good resources,and the management model is relatively single,can not meet the current environment,more and more complex legal needs,but also further affect their own sustainable development.Therefore,by exploring practical legal service marketing strategy,taking Beijing DC(Taiyuan)law firm as an example,its development prospects are good,and the performance is steadily rising,but there are still problems such as single marketing strategy,so scientific analysis of Beijing DC(Taiyuan)law firm service marketing problems,for other large,medium and small law firms have a certain reference significance,on this basis,this paper on the Beijing DC(Taiyuan)law firm systematic research.First of all,in the theoretical part,combined with the research direction of this paper,the characteristics of legal service marketing and STP theory,7Ps marketing theory and other related theories are expounded.Then,for the Beijing DC(Taiyuan)law firm service marketing research results,the law firm marketing status quo carried out a more systematic and comprehensive analysis,and based on this analysis,combined with 7Ps theory,summed up the current Beijing DC(Taiyuan)law firm in the service marketing,there are major problems,such as product homogenization serious,physical display means lag and other issues;Finally,we continue to take 7Ps service marketing theory as the basis,combined with the above problem analysis,from all aspects,to work out suitable for the long-term development of Beijing DC(Taiyuan)law firm service marketing strategy,these strategies for the law firm’s overall legal services to improve the overall quality of effective and improve social impact provides a useful reference.Although,Beijing DC(Taiyuan)law firm has been in many areas,has achieved good results,but there is no own,more systematic service marketing system.Therefore,in the future development of Beijing DC(Taiyuan)Law Firm,it is necessary to rapidly change the concept of development,conform to the law of market development,and truly build a set of service marketing system suitable for the development of the Institute itself.Facts have proved that law firms,as organizations that provide legal services to the society,are very necessary to carry out effective service marketing in today’s extremely fierce market competition.Combined with the relevant theory of service marketing,this paper takes small and medium-sized law firms such as Beijing DC(Taiyuan)Law Firm as the research object,which is realized to a certain extent,and complements and learns from the service marketing of law firms in the market environment. |
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