| The long-term plan of the modem enterprises cannot develop without the enterprise strategy.The enterprises should construct the enterprise figures which coincide with the times, suit themselves and correspond to the relations around ones,if they want to get the acception from the market and the consumers.thus, they can show themselves talent in the increasing market competition and give an impetus to the development of the enterprises.How to construct the enterprise figures in order to suit the social and economic environment under the new economic formation is an important subject and the task confronting the enterprise circles and academic circles.The paper tries to have a deep study on the mould of the enterprise figures under the new economic formation,analyses the main problems in the construction of the enterprise figures,discusses and makes out the measures with the practical signifcance and affords Chinese enterprises useful reference in the market competition.The thesis summarized the strategic content about the enterprise figure construction and promotiom under the new economic formation in many aspects, and provided advanced practical operation tactics by the detailed examples.The main study includes the content design of the enterprise figure,the discussion of the management programme, the comparative study on the enterprise figure construction and promotiom between Hasten and Weasten in the new age,the figure mould in the various enterprises under the new economic formation. |