Strategy Based On Enterprise Culture For Pingdingshan Tianying Group

Both enterprise culture and strategy are raised at the middle and last part of the 20th' century as the key factors influencing enterprise' survival and development by the theorists based on complete and detailed studying and analyses on plenty of corporations' success and failure cases. They all have the characteristics of long term, relative stability and great power. Especially these recent years, more and more industrial and commercial enterprises regard them as magic weapons of success facing much globalized economy and severe competition. Normally theorists and business administrations deal with culture and strategy separately, which in fact are quite related. Culture is not only the direction and foundation of strategy making, but also motivation and energy of strategy success and carrying out. With reference to China and foreign theories about enterprise culture and strategy, based on plenty of related cases, this thesis put forward a culture based strategy model, raising that culture construction is an important part and first step of enterprise strategy, and consisting of organizing and choosing enterprise' resources, business identification, strategy making and carrying out etc. this model is not a contradiction with industry and resource based view, but a further studying upon them.Pingdingshan Tianying Group (TY) is one of the three largest enterprises manufacturing high voltage switchgear equipment in China. Henan Pinggao Electric Co., Ltd., one of it's subsidiary corporations, is the only one of this field in China issuing shares to stock exchange market. Though many state-owned enterprises have been in serious troubles since market economy, the said enterprise has gained big progresses in many respects, say, performance, technical and ownership innovation, etc. which are thought being mainly originated from TVs unique culture and correct strategy. At the last part, TY's strategy is systematically analyzed according to the culture-based strategy model.With China entering into WTO, Chinese enterprises are more and more involved into global economy. It's a sincere hope that this culture based strategy view could do some help to Chinese enterprises for their growing into real international and long-life enterprises.