Domestic Animation Production And Dissemination Of An Analysis Of Some Problems

As a typical representative of creative industry, animation industry has been considered to be modern society's "smokeless industry" sunrise industry of the 21st century. In the United States and Japan, Western Europe and other developed countries, the animation industry is a very important one of the pillar industries, the total annual market in a few tens of billions of billions of dollars and even above. China's animation industry in recent years in the great efforts of state and government are under way to enter a rapid development period. However, due to late start in China's animation industry, the market is immature, so in terms of economies of scale and cultural impact both at a disadvantage in the competition, specifically the production and dissemination of expression is the process of showing a wide range of issues The main problem is how creative and industry combined with animation how the work and industry, culture and industry how to combine, and so, this article will specifically address these issues and in-depth analysis.Full-text to animation in the production and dissemination of domestic problems in the core, divided into three chapters. Introduction section describes the current status and problems of domestic animation and made this paper research methods and practical significance.The first chapter with foreign mature animation creation and production processes for the text, selected cinemas in 2008 a successful animated "Kung Fu Panda", from the early creative planning, the overall medium-term production and marketing aspects of their analysis, combined with other cases, trying to find a modern cartoon production and dissemination of the general characteristics of the study provide a reference for the following.Chapter II is a main part of this article, from the perspective of the issues raised as to the entire animation production process as the weft, in-depth detailed analysis of the current domestic animation production and transmission problems. These include lack of artistic creativity, reflected in the animated story of the preparation of subject matter and lack of imagination and creativity, and some animation work over the pursuit of the neglect of superb technical mastery of the content. Process in the animation industry, the main problem is the "missing link broken links" in the production stage of the industrialization of its operation is basically a blank, the lack of pre-market research and planning stage of broadcast channels of communication in animation is not smooth,Mixed trading platform, derivatives market development ineffective. The resulting consequence is that the animation industry, economic and cultural influence of low enough.Chapter III is a view of the above Problems and Analysis. Respectively, from the animation industry, animation talent and animation markets, described in three aspects. In order to tease out the domestic animation into a healthy development.Conclusion part is the vision for the future development of domestic animation and expectations.All along, what we see as the starting point for the operation of the establishment of the animation industry from the beginning of broadcast animation, in fact, from the cartoon ideas, planning began, they should have a right animation overall grasp. In fact, restricting the development of domestic animation is not a separate technology, capital, nor is it talent, the market, but the entire communication system, communication system defect that hinders the development of the root causes of domestic animation, but the entire communication system includes both the content of the animated body of industrial production, but also contains, including industry, policy, personnel, market interaction.This paper was first proposed by the industrialization of the production stage animation concepts as well as the industrialization of operations, with a view to remedy the domestic animation industry.In this paper, Communication Studies, Art, media economics, the basic theory, using case studies, comparative analysis, field surveys, interviews, ways to conduct research and to fulfill a practical guiding significance to academic papers.