The Domestic Animation Brand Communication

Brand communication is the source of domestic animation and it is also related to the animation industry's healthy development. At present, the domestic animation brand communication still exist many problems, especially for brand communication system is not perfect, brand strategic planning is unclear, inadequate research on audience needs,communication means is single and so on. The Olympic animation's population shows the brand communication's great strength in promoting the construction of China-made animation.This article, take the brand communication for theoretical support, focusing on analysis the bright spot of the Olympic animation's brand comunication,as well as new ideas about domestic animation's development. Such as strengthening the Government's role to guide and standardize the domestic animation,make a Complete brand strategic planning, enhance the ability of brand extension as well as the audience-oriented, integrate the communication means. And try to answer questions,such as how to deal with a new opportunity for the domestic animation after the Olympic Games .And try to explore the path of the domestic animation's brand communication.