Study On The Ethical Anomie Of Network Marketing

With the development of market economy and Internet media,"network marketing" has become a marketing method respected and pursued by major enterprises.While network marketing brings new possibilities,there are also a large number of ethical anomie risks.These potential or practical problems have not been widely concerned.If the ethical anomie in network marketing is not handled properly,it will have a negative impact on consumers,businesses and even the whole society.At the same time,it will also destroy the marketing environment and form a vicious circle.Nowadays,Internet technology has developed to the era of 3.0,and ethical Anomies such as big data ripening,false trading and privacy infringement emerge one after another.The core reason is that enterprise subjects are only interested and generally lack ethical and moral concepts,and they do not pay attention to it.Themselves are easy to be induced have added soil to the non-standard network marketing behavior of enterprises.In this regard,we need to standardize the corresponding ethical principles.Based on the perspective of justice,disclose the algorithm technology,and submit it to peer review,stakeholders and the public.It can prevent the black box operation of the algorithm,prevent the emergence of algorithm bias and discrimination,and treat every consumer fairly.Based on the perspective of integrity,the principle of true evaluation should be implemented,and businesses should keep the authenticity of transaction information and evaluation behavior.The real evaluation made by consumers after the consumption experience is the premise of giving full play to the real value of the online shopping evaluation system.It can present the data information of real transactions and treat customers sincerely.From the perspective of responsibility,we should follow the principle of informed consent.When collecting and using user data in the process of online marketing,enterprises must follow the principle of informed consent,inform consumers of the actual situation and be responsible for it.In addition,specific measures must be taken to regulate,including improving the construction of network marketing ethics within enterprises,constructing network marketing law and credit system,strengthening network supervision and consumer supervision,reconstructing personal subject status and eliminating technological alienation.Only by establishing ethical principles and taking specific measures to regulate the ethical anomie of network marketing,can we create a good network marketing environment.