| From concept to practice, time was too short for film marketing to be formed a stable and effective model in China.So it is necessary for Chinese filmmakers to explore further and enhance the effectiveness of film marketing.With the rapid development of the Internet, the network has gradually occupied an important position in film marketing.Especially for small-and-medium-budget film, the network is a good choice to help reach the target audience and achieve precision marketing.This paper tries to present an innovative and feasible network marketing plan for the movie <Say Yes>,which is based on the excellent quality of movie production.Furthermore, it attempts to explore the universally applicable marketing strategy in the network for the low-budget domestic romantic comedies in the context of integrated marketing. |
