Network Marketing Strategy Research In China’s Animation Industry

The history of Chinese animation and cartoon long, is one of the oldest countries in the world of animation. With the introduction in 2011 of the five-year plan, China ushered in a new animation development opportunity, under the policy guidance, the domestic animation production expanded rapidly, animation industry gathered a large number of social resources. However, although China’s animation production started early, rapid development, though, was not capable of producing several international influence of anime, not only because of the level of animation production and animation power gap, and more importantly, in marketing there are also disadvantages.Currently, the network marketing applications in the animation industry in China is still in its infancy and try to make a systematic study of the animation industry of network marketing is not only beneficial to grasp the current status and future development trends, is more conducive to the promotion of innovative animation industry marketing model and development. This paper focuses on the study based on Chinese animation industry, the practical application of network marketing strategies, tactics and hope through research problem, to explore online marketing strategies can provide new ideas for the development of animation industry marketing model in China.The main purpose of writing this article is to study how to use Internet marketing strategies for solving China’s animation industry chain arising from missing link marketing problems. Author of animation industry internet marketing strategy for the study, with five parts discussions.The first part, in the introduction briefly discusses the research topic in mind and research value, the basic concepts in this article object of study involved are defined and explained, and academic research and animation marketing and internet marketing related to Summary, leads to the question; the second part of traditional marketing and network marketing animation industry overview, lists the basic strategy of traditional Chinese animation industry marketing and network marketing, and to distinguish and compare the two; the third part, on the impact of elements of the application of network marketing is analyzed; the fourth part, to two representative and timeliness of case studies to explore the phenomenal network marketing strategy in the application of China’s animation industry, by cross-referencing to discuss Internet marketing strategy in our country strengths and weaknesses on the application; the fifth part discusses China’s animation industry in network marketing in the process of emerging issues and countermeasures against the problems derived; and finally, to summarize the whole article, analyze the network marketing strategy is China’s animation industry possible new marketing strategies and research programs to make a future.I believe that the concept of network marketing is introduced into the animation industry marketing system will have a very important significance healthy development of China’s animation industry.