Viewing The Sports Goods Ads In China From Nike Ads

Sporting goods in today's domestic TV advertising has so surprisingly similar, that the consumers have become numb to identify more clearly who is who,. The effect of advertising is a failure to communicate. This article focuses on the Nike ads with the Chinese sports advertising research, find in many ills of sports advertising in china by comparing, for example, classification methods, etc. First, do not pay attention to development other than the professional sports and athletic stadium. Second, a single type of ads , a single expression. The market appeal of the image representative for ads is relatively weak. Fourth, the ads do not pay attention to narrative, so the contents is empty. These four drawbacks is interrelated and Interacted, they cause a phenomenon together that is so similar to the domestic sporting goods ads and homogenization of serious.