Analysis And Countermeasures On The Homogenization Problem Of Beijing Cultural Industry

In recent years, the pace of development of cultural industries in Beijing is accelerating. In Beijing’s tertiary industry, Cultural Industry GDP has lined up the second place, just behind the financial sector. Thus, Cultural industry has become an important advantage and new growth of the Beijing. Although the development of Beijing’s cultural industry is in good shape, there have been some problems to be solved. At present, From the perspective of policy-making and the guidance of development, the homogeneity of Beijing cultural industry is very prominent. Beijing cultural industry can not meet the diverse cultural needs of the public.The rapid development of digital and network technologies, which greatly opened up the platform and space of the cultural development. The integration of culture and technology has spawned a series of new cultural formats. So technology is a powerful driving force to accelerate the development of cultural industry. If the government wants to improve the homogenization of cultural industry and the overall strength and competitiveness of cultural industry in Beijing, we must promote the development by science and technology.First, this paper analyzesd some specific performance of the traditional cultural industry homo genization. Then combined the advantages of the development of cultural industry in Beijing to discuss the differentiated development ideas of cultural industry in Beijing. Secondly, on the basis of the analysis of the interaction between culture, cultural industry and technological, focused on the main course of the integration of technological and cultural, and then analyzed four effects which produced mainly rely on science and technology to form the differentiated development of cultural industry. By analyzing the outstanding case of the park and enterprise which have the integration of cultural and technology, we can learn valuable experience to promote the development of fusion. Finally, based on the above analysis, provide some proposals to solve the homogenization of cultural industry with science and technology for Beijing government.