Study On The Enhancement Of The Regional Competitiveness Of Cultural Industry

The report of the 16th Party Congress indicates that we should perfect the cultural industrial policy, support the development of cultural industry and enhance the strength and competitiveness of the cultural industry of our country. At the 5th Session of the 16th CPC conference, it is further emphasized that we should deepen the reform of cultural system, develop cultural enterprise and cultural industry and create more outstanding cultural works for the needs of the people. In the recent years, with the further deepening of the globalization, and the growing internationalization of cultural products, cultural resources , cultural consumption and cultural market , the competition of cultural industry between countries and regions becomes more and more intense. The competitiveness of cultural industry becomes one of the standards of the comprehensive competitiveness of regional economy. How to develop regional cultural industry, enhance the regional competitiveness of cultural industry in the situation of ever-increasingly intense competition of regional cultural industry becomes the urgent task in the process of establishing a well-off and harmonious society in an all-round way. This essay systematically summarizes the theories and methodologies of the competitiveness of both home and abroad, define the regional competitiveness of cultural industry, and analyzes the elements of it. Through the analysis of the current situation and the problem of cultural industry in Fujian Province, I measure on rations and appraise the competitiveness of cultural industry in Fujian Province by "Gene Analysis". Finally, I put forward that in order to boost the competitiveness of cultural industry of Fujian Province, we should expand the scale of industry, boost the share of the market, quicken the reform of cultural system and reinforce the creativity of cultural industry etc.