The Competitiveness Of Cultural Industry In The Southwest Provinces And Cities

With the development of economic globalization and regional integration, the international competition is becoming fierce increasingly. Under the background of knowledge economy, the cultural industry with the momentum of development of the huge market potential, strong and broad prospects of the industry has gradually become an important part of regional and national competition. Through the development of cultural industries to foster regional and national "soft power", in order to strengthen comprehensive regional and national competitiveness, has become an effective way to promote its international competitiveness in many countries around the world and regions. The implementation of the object of our country southwest six provinces and autonomous regions as "western development" strategy, not only plays an important role in China’s economic and social development pattern, and has a rich cultural and historical heritage, a long history and profound. Through the development of the southwest region of the cultural industry, to realize the great leap forward development of the cultural industry is the internal driving force and an important breakthrough in economic development in southwest area. The purpose of this study is to evaluate the cultural industry through the establishment of evaluation index of the competitiveness of cultural industry of southwest six provinces and autonomous regions, to analyze the cultural industry that provinces and comprehensive competitiveness level. At the same time, the evaluation index of the competitiveness of the cultural industry competitiveness is based on the analysis of the impact of economic development.This paper is based on the cultural industry of the southwest of the six provinces and autonomous regions, and relevant literature and reports on the existing cultural industry and review. This paper analyzes the development of southwest six provinces and autonomous regions of the culture industry, and uses 2010 data and principal component analysis method to establish the cultural industry competitiveness evaluation system. Then, the use of SPSS statistical shows the results: The strongest competitiveness of cultural industry is Sichuan and Yunnan, Guangxi, Chongqing in the medium level, Huizhou and Tibet, the worst. The results of the empirical analysis to the provinces can be able to improve their own competitiveness of cultural industry, to promote and provide references and suggestions for economic development and optimize the economic structure, and to put forward the development pattern and countermeasures on the development of cultural industry in southwest area.The research content of this paper is divided into five parts, from the theory of cultural industry to the present development analysis and the development of specific measures in southwest of the cultural industry. The research methods include qualitative analysis, quantitative analysis, literature method, empirical analysis method etc...