A Perspective Of The Global Spread Of Japanese Animation And Japanese Cultural Output Strategy

Japanese animation grew up and became evenly matched with American cartoon in the past few decades, and was favored especially when it erected vigorously during Asian financial crisis. With the help of Japanese government, Japanese animation took most of the world market and made the dream that its export overtakes the one of steel come true, to the advantage of animation's wonderful plot, special character style, excelsior tailor and advanced digital media technology. Furthermore, the industry of Japanese animation successfully put the mode of combining industry, government and academy to application. Finally, it hit it big on the establishment of industry chain, and turned into one of the vital industry in Japan. The process of global spread of Japanese animation is the perfect type of its national cultural output strategy. That the content products, such as animation works, are the carrier for cultural values, not only build up a good image for Japan, but also enlarge the admit of Japanese politics and culture. At the course of the development of Japanese animation, we China should consider and self-question our status quo of animation industry and our cultural policy at present, to get hold of the challenge of mounting up immaterial capital and show our cultural cards.